Websites or software can be classified as HCIs, “Human Computer Interactions”. By definition those “interactions” are cold and impersonal ; you do talk to a computer and therefore don’t expect anything else. And usually that’s a good thing, those UIs should be straightfoward and do their job.
While this can be a rule of thumb when designing UIs, I really think that software could act more as a human and should trigger some emotions, like: “Woooh, that’s magic!” or – and that is even easier – a smile on your users’face.
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